Jared Kushner took a very Silicon Valley approach to running the Trump campaign

jared-kushner-photo-by-lori-berkowitz

When it came to helping Donald Trump’s campaign, Jared Kushner tapped the tech world for help and inspiration.

Kushner, who is Trump’s son-in-law and the older brother of New York venture capitalist Josh Kushner, used techniques from the tech startup world to build Trump’s campaign strategy almost from nothing, according to a new profile by Steven Bertoni of Forbes.

“I called some of my friends from Silicon Valley, some of the best digital marketers in the world, and asked how you scale this stuff,” Kushner told Forbes. “They gave me their subcontractors.”

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