The Future Of Biometric Marketing

Biometric Security Cartoon By Welleman

The current smartwatch and fitness device space is stagnant. The offerings and the devices are a commoditized mess with companies competing for the same consumers – with the same features. There must be more available from these devices than just tracking steps, miles walked, sleep and general activity, right?

Most of these devices, like Jawbone’s Up and Fitbit, have a closed sensor system; however, opening these sensors to third-party developers holds enormous potential. We’re just now beginning to see the glimmer of the benefits as some of the major electronics manufacturers like Microsoft and Samsung enter the space.

The new sensors on smartwatches and fitness bands will enable insight into a user’s heart rate, VO2 max, sympathetic nervous response, blood glucose level, EKG, temperature and more. We’re moving into a world where people will be wearing always-on body-monitoring systems.

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