Shock: Majority of Americans Won’t Shop Black Friday


According to the Reuters/Ipsos poll of 1,639 adults, 63% won’t raid stores on Black Friday while only 32% said they would finish about half of their holiday shopping on the day.

“The holiday season is expanding, and Black Friday is no longer the kickoff for the season,” said Natalie Kotlyar of business advisory firm BDO Consumer.

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