The Real Reason For The 40-Hour Work Week

The Real Reason For The 40 Hour Work Week

Here in the West, a lifestyle of unnecessary spending has been deliberately cultivated and nurtured in the public by big business. Companies in all kinds of industries have a huge stake in the public’s penchant to be careless with their money. They will seek to encourage the public’s habit of casual or non-essential spending whenever they can.

In the documentary The Corporation, a marketing psychologist discussed one of the methods she used to increase sales. Her staff carried out a study on what effect the nagging of children had on their parents’ likelihood of buying a toy for them. They found out that 20% to 40% of the purchases of their toys would not have occurred if the child didn’t nag its parents. One in four visits to theme parks would not have taken place. They used these studies to market their products directly to children, encouraging them to nag their parents to buy.

This marketing campaign alone represents many millions of dollars that were spent because of demand that was completely manufactured.

 

Read more at filmsforaction.org

Picture Credit- Pixabay

1 thought on “The Real Reason For The 40-Hour Work Week”

  1. As an ad builder, I can say that the Ad Agencies are definitely using people’s minds to promote products.
    Every time I see an ad repeated many times during a TV Show I think about that.
    Usually it is a simplistic thing aimed at your subconscious mind.
    The goal is to make you choose to buy their product when you go to the store for something else.
    In other words, it is a post hypnotic suggestion.
    I have often wondered if they made a post hypnotic suggestion that you would leave your comb in the refrigerator, how many people would wake up and wonder what they did with their comb?
    In sales: the goal is to make you decide of your own free will, that you want the product I am selling and are willing to pay for it.
    Many billions of dollars go toward that goal in advertising. A typical ad in a newspaper full page costs around 6,000 dollars. In 1950, a typical ad on the back of Time Magazine, cost $100,000.
    The most important thing in an ad is the lead in. When that happens, catch yourself doing it.
    If you record a program on cable on your tv, do you immediately catch yourself when the ads come on or are you in a daze and the ad plays partially before you are able to fast forward?
    That is because the ads are carefully put together to administer a post hypnotic suggestion on the level just below the conscious mind. That is why advertisers are willing to pay big dollars to expose you to their products. It works.
    It started in the 50s with post hypnotics flashed across the screen faster than the conscious mind could see it. Suddenly everyone was hungry and thirsty for popcorn or hot dogs, or a carbonated drink while watching the show.
    That is why to this day, people trash the theaters with used popcorn containers or cups. It is a reaction to being told to buy products in a theater on a subliminal level.
    The sheep out there are quite willing and able to allow this to happen.
    If you find yourself in a daze while watching something, chances are you have been hypnotized by an advertiser.

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