Trust

After registering slightly higher trust last year, Americans’ confidence in the media’s ability to report “the news fully, accurately, and fairly” has returned to its previous all-time low of 40%. Americans’ trust in mass media has generally been edging downward from higher levels in the late 1990s and the early 2000s. Prior to 2004, Americans placed more trust in mass media than they do now, with slim majorities saying they had a “great deal” or “fair amount” of trust.