Dermablend wanted to show how effective their product was to cover the darkest tattoos, so they got Rico Zombie, the world’s most tattooed man, to help out.
Rico Genest (a.k.a. Zombie Boy) is a Montreal fashion model who is best known for his head to toe tattoos that cover the majority of his body and his face.
L’Oreal’s Dermablend skin coverage products worked so well, that you could see what he might look like without the tattoos.
The video features a team of makeup artists using Dermablend’s Tattoo Primer, Leg & Body Cover and Loose Setting Powder to cover up Rico’s tattoos.
Dermablend has become so popular with those who suffer from rare skin problems, in addition to acne.